HELLO!
WELCOME TO MY CORNER OF THE WEB.
My name is Tia Martinez, I'm a Marketing and Design professional driven by high-performance results. I excel at creating creative solutions, managing media platforms and working with diverse teams to execute marketing strategies that fuel growth.
EDUCATION
Seattle University
Albers School of Business and Economics
September 2016 to June 2020
BABA, Marketing
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Collaborated with a team to efficiently line up 50+ cars on the pre-grid, ensuring accurate positioning and timely starts.
Coordinated seamlessly with track marshals to manage car staging, track departures and returns to pre-grid or the pits.
-
Monitored track conditions and communicated hazards to ensure driver and spectator safety during the event.
Collaborated with race officials and track personnel to respond swiftly to incidents and enforce race regulations.
-
Efficiently checked in drivers and volunteers, ensuring accurate registration and smooth event operations.
Supported event setup and takedown, including signage placement and equipment organization, to create a welcoming environment.
Addressed and resolved on-site logistical challenges to ensure smooth event execution.
-
Elevated single-ticket on-sale revenue by 34% by aligning various marketing strategies.
Acquired ~14,000 new households each season by developing a New-To-File automation that inlcuded custom conditions/logic and email, push notification and paid social media follow-ups.
Boosted awareness of concerts by collaborating with multiple departments to orchestrate a range of promotions.
Pioneered innovative marketing strategies that align with trending demographic reports.
Increased concert attendance by directing major campaigns and consistently assessing their efficacy.
Provided valuable insights and informed strategic decision-making at the highest levels of the organization by generating accurate engagement reports.
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Launched B2B bulk repair sales campaign resulting in three consistent clients and revenue of $75.4K.
Improved social media following by 38% through strategic social media calendar coordination, efficient management of Hootsuite and staying attuned to trend forecasts.
experience
HELLO!
WELCOME TO MY CORNER OF THE WEB.
My name is Tia Martinez, I'm a Marketing and Design professional driven by high-performance results. I excel at creating creative solutions, managing media platforms and working with diverse teams to execute marketing strategies that fuel growth.
EDUCATION
Seattle University
Albers School of Business and Economics
September 2016 to June 2020
BABA, Marketing
experience
-
Collaborated with a team to efficiently line up 50+ cars on the pre-grid, ensuring accurate positioning and timely starts.
Coordinated seamlessly with track marshals to manage car staging, track departures and returns to pre-grid or the pits.
-
Monitored track conditions and communicated hazards to ensure driver and spectator safety during the event.
Collaborated with race officials and track personnel to respond swiftly to incidents and enforce race regulations.
-
Efficiently checked in drivers and volunteers, ensuring accurate registration and smooth event operations.
Supported event setup and takedown, including signage placement and equipment organization, to create a welcoming environment.
Addressed and resolved on-site logistical challenges to ensure smooth event execution.
-
Elevated single-ticket on-sale revenue by 34% by aligning various marketing strategies.
Acquired ~14,000 new households each season by developing a New-To-File automation that inlcuded custom conditions/logic and email, push notification and paid social media follow-ups.
Boosted awareness of concerts by collaborating with multiple departments to orchestrate a range of promotions.
Pioneered innovative marketing strategies that align with trending demographic reports.
Increased concert attendance by directing major campaigns and consistently assessing their efficacy.
Provided valuable insights and informed strategic decision-making at the highest levels of the organization by generating accurate engagement reports.
-
Launched B2B bulk repair sales campaign resulting in three consistent clients and revenue of $75.4K.
Improved social media following by 38% through strategic social media calendar coordination, efficient management of Hootsuite and staying attuned to trend forecasts.