HELLO!

WELCOME TO MY CORNER OF THE WEB.

My name is Tia Martinez, I'm a Marketing and Design professional driven by high-performance results. I excel at creating creative solutions, managing media platforms and working with diverse teams to execute marketing strategies that fuel growth.

EDUCATION

Seattle University
Albers School of Business and Economics

September 2016 to June 2020
BABA, Marketing

    • Elevated single-ticket on-sale revenue by 34% by aligning various marketing strategies.

    • Acquired ~14,000 new households each season by developing a New-To-File automation that inlcuded custom conditions/logic and email, push notification and paid social media follow-ups.

    • Boosted awareness of concerts by collaborating with multiple departments to orchestrate a range of promotions.

    • Pioneered innovative marketing strategies that align with trending demographic reports.

    • Increased concert attendance by directing major campaigns and consistently assessing their efficacy.

    • Provided valuable insights and informed strategic decision-making at the highest levels of the organization by generating accurate engagement reports.

    • Launched B2B bulk repair sales campaign resulting in three consistent clients and revenue of $75.4K.

    • Improved social media following by 38% through strategic social media calendar coordination, efficient management of Hootsuite and staying attuned to trend forecasts.

experience

LET’S WORK TOGETHER