COMMUNICATION & AD STRATEGY
Develop clear, effective messaging that resonates with the target audience and ensures key messages are communicated clearly and persuasively. Craft content that captures attention, drives engagement, and aligns with campaign goals. By choosing the right tone, language, and channels, this maximizes impact by ensuring the message not only reaches the audience but also inspires action and builds lasting connections.
PORTFOLIO
PROJECT:
“IF YOU LIKE” CAMPAIGN
CLIENT:
SEATTLE SYMPHONY
AUDIENCE ENGAGEMENT
By clearly defining the target group for each concert, I ensured that all communications were tailored to resonate with the right people. This step set the stage for an effective ad strategy that maximized reach. For internal communications, I identified the segments, managed suppressions, and at times created conditional content to ensure the right message reached the right audience with precision.
STRATEGIC MEDIA PLACEMENTS
Worked with the media booker to identify the best platforms, including radio, TV, digital, print, and others, where the target group was most likely to encounter the content. This strategic approach ensured the campaign reached its full potential by selecting the most effective media channels.
TAILORED HEADLINES & COPY
From social media posts to email campaigns and push notifications, I wrote different headlines and copy that aligned with the format and audience expectations. This customization ensured that each message resonated with its intended recipient, driving engagement across all channels.
CLIENT:
SEATTLE SYMPHONY
PROJECT:
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION & MANAGEMENT
Wrote engaging copy for social media platforms to promote upcoming concerts. Focused on creating content that resonated with the target audience and captured the voice, driving engagement and increasing visibility.
Organized artwork, photos and videos for social media, ensuring all visual content was aligned with the brand’s identity. Worked to create a consistent visual presence across platforms that supported the mission and attracted followers.
TRENDSPOTTING
Stayed on top of current social media trends to keep content fresh and relatable. Created fun, relevant memes that aligned with trending topics, engaging the community and boosting interaction. This approach helped maintain a lively and dynamic online presence while connecting with a wider audience.
COLLABORATIONS
Coordinated and managed collaborations with artists to create unique, eye-catching content that appealed to multiple audiences. These partnerships helped expand the club’s reach and foster a sense of excitement and inclusivity across different fan groups.
